Once that happens, it sounds like Disney will feel that Disney+ has become valuable enough, that it will justify a price increase. But Bob Chapek says that by the end of this year the service will have caught up to where it wants to be. WandaVision, the first MCU series, launched in early 2021, but it was originally expected in 2020, and that has ultimately pushed everything back.
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The hope was that more original series would be on Disney+ by now, but due to delays that hasn’t been able to happen. It was known early on that Disney+ wasn’t going to have a massive amount of that at the beginning, which was part of why the service was so comparatively inexpensive. Original content has become the driving force of what streaming services are working to provide and they’re spending a lot of money to make it happen. You put those two things together and we certainly have less content than we want But as we said over the last few earnings calls that will rectify itself in the second half of this year. Plus, in all fairness, our own recognition that we needed to essentially double our production output. Pretty much the entirety of the launch of Disney+ have been plagued by covid production interruptions. Chapek responded by saying that one of the reasons that Disney+ has been so cheap up to this point is the fact that the service simply doesn’t have enough content to justify a higher price, but that has been changing over time, and will continue to change through this year.
During the recent Walt Disney Company earnings call, CEO Bob Chapek was asked if we should be expecting more price increases in the near future. When Disney+ launched it came in at a very aggressive $6.99 per month, and just about a year ago it saw a price increase to $7.99.
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